American Tobacco
the American Tobacco Company, 1964 Annual Report
Fields
- Litigation
- 10004026
- Type
- Annual Report
- Report
- Request
- 16,
- (Set
- 2)
- 1
- (Set
- Recipient
- Shareholders
- Date Loaded
- 23 Nov 1998
- Attachment
- 60040871
- Author
- Walker-Rb, Atco
- Brand
- Carlton
- Half and Half
- Montclair
- Lucky Strike
- Pall Mall
- Herbert Tareyton
- Tareyton
- Roi-Tan
- Antonio Y Cleopatra
- La Corona
- Bock Y Ca
- Blue Boar
- Genuine "Bull" Durham
- Half and Half
Document Images
The American Tobacco Company 1964 Annual Report
Tareyton
0926714-010 .

Annual Meeting
The Annual Meeting ol Slockl]otd~t$ wit~ take
pf~ce On Wednesday*, Aprtl 7, ?~16S, in RariIan
Township adja~enl to l:lcrni~ton, New ]ertey
A tormaJ Notice OJ MeeUng~ proxy Statement
and proxy accompatly tJli~ repoR.

Company office:
¢50 East q2n~ Street
New ¥0Fk, New YOrk 10017
PROFI T-SHARING PLAN
F[f'st National City Bank, Trustee
39'9 Park Avenue
New York, New York 10022
March l, 1965
To All Profit-Sharing Plaa Members
As you know, Profit-Sharing Plan funds are partly invested in American Tobacco Common Stock. This
stuck is owned by the Plan Trustee, which does the actual voting at meetings of stockholders.
However,
you have an interest in this stock as a Plan Member and therefore the Company has worked out
arrange-
ments with the Trustee whereby each Member is able to indicate confidentially to the Trustee his
deskes
as to the voting of the shares of such stock in whirl1 he has aa interest and the Trustee has agreed
that in
exercising its voting powers it will be bound thereby.
You can indicate to the Trustee your desires as to voting of the stock in which you have an interest
at the
1965 Annual Meeting of Stockholders of the Company by completing and returning to the Trustee die
enclosed "Vote Specification" card. To help you understand the matters that are to be acted on, we
are
enclosing material that all American Tobacco stockholders receive~ Notice of Meeting, a Proxy State~
ment and the Company's Annual Report for 1964.
Study these enclosures carefully. Then fill in and sign the enclosed "Vote Specification" card and
return
it promptly to the Trustee--First National City Bank--in the postage-pald return envelope, Your
wishes will be treated in confidence by the Trustee. To receive consideration the card must reach
the
Trustee by noon April 6, 1965.
Each year you ate a Plan Member you will receive an individual statement showing just where you
stand
in the Profit-Sharlng Plan. Your 1964 statement is now being prepared and will be mailed to you in
the
ileal" futllf'e.
Enclosures PROFIT-SHAKING PLAN COMMITTEE

NOTICE OF MEETING
Flemlngton, New Jersey
March 1, 1965
The Amaual Meeting of stockholders of The American T~bacco Company wilI be held
at the Hunterdon Central High School, in Raritan Township adjacent to Flemlngton, New
Jersey, on Route 69 between the New Jersey Avenue and the East -~fain Street intersections,
at one-lhlrty o'clock in the afternoon (Eastern Standard Time) on Wednesday, April 7, ]965,
for the gollowlng pin,poses:
(1) To elect Directors;
{2) To consider and vote on a proposal (designated Proposal d and set forth in the
following proxy statement) to elect Lybrand, Ross Bros. & Montgomery independent auditm's
for the Company for tile year 1965;
(3) To consider and vote on a proposal (designated Proposal 2 and set forth i11 the
following proxy statement) to approve the Profit-Sharing Plan of The American Tobacco
Company, which will be resubmitted to the Annual Meeting pursuant to the Plan;
(4) To consider and vote oil a proposal (desigoated Proposal 3 and set forth in the
following proxy statement), declared advisable by the Board of Directors, to approve and
adopt the amendments described therein to the Retirement Plan for Employees a~ld Former
Employees of The American Tobacco Company and Designated Affiliated Corporations,
to be effective as of January 1, 1965; and
(5) To transact such other business as may properly come before the meeting.
The stock transfer hooks will not be closed but holders of Preferred Stock and Common
Smock, to he entitled to vote, must he holders of record at the close of lmslness on
March 8, 1965.
JOHN W. H.~d~LON, Secretary

PROXY STATEMENT
Ths aeeompanyinR proxy is selicRed by the MamugemenL The proxy may be revoked by notice in
writing given *o
the Secretary at any tinae before balug voted. Proxies in the acevmp~mying form~ properly executed,
duly returned to
the Management and not revoked, will be voted and, where a speeificatibn is made on the hailer
proxided therein, will be
voted in accordance with such speclheatlon. The Management is not awsre at the date hereof of any
matter Io be
presented at this meeting other than [he election of directors and Proposals 1, 2 and 3. If any
other matter is properly
presented, it is l~ended that the persons named in the proxies will vote thereon according to their
best juilgme~.
Attendance at the meePm g does not serve to revoke the proxy.
The number of shares o[ each class of voting securities of the Company outstanding is:
Preferred, 527,831 share.*;
Common, 25,999,116 shares. The Preferred Stock ($100 par valee) is entitled to sixteen votes per
share. The Common
Stock ($6.25 par value) is entitled to one vote per share. The record date for ibc determination of
stockholders
entitled to vote at the m~etthg is the close of business March 8, 1965.
ELECTION OF DIRECTORS
The Board o~ Directors consis~ of e/ghteen me~elaers who are elected to held ofi%~ until the
next Annual Meeting
or antiI their ~uceer~ors are duly d~cted and qualified. It is intended that proxies in the
~c¢ompanying term will be
voted for the nominees named below or, in the event any such novgmec is not a candidafe or is tmable
to ~erve as a director
atthe time of the election ( whish is not now expected), ~or any nominee who shall be d~slgnated by
the presem Board of
Directors to fill such vacancy. The nominees named below are members of the present Board and have
gervcd as directors
of the Company for the periods eomraeneing with the dat~ set after their respective names. There are
set ibrth ledow
opposite the name of each nmnine~ (1) under the heading "Common" the d~ares of Common Stock o1 the
Company
beneficially owned dire~dy or indirecdy by the nominee on February l, 1965, plus the shares (if any)
of Common
Stosh, hsht by the Trustee mailer the Company's Profit-Sheribg Plvn and attributable to deposits
made by him through
voluntary payrall dedavhen~, in whleh the nomibev had a b~¢fmlal interest as of l)eeemb~r 31, 1964,
and (2) ~/er
the heading "Common attributable to profit sharing" the shmtes (if any) of Cerumen Stosh o1 the
Company, held by
the Tm~stee under the proilt-Sharing Plan and attrthutshle to profit sharing, in which the nomibe0
had a beneficial
idterest as of December 31, ]964. Tile id~ormatlon as to security holdings is based on information
reeeivcd by the
Company ~om the nomleees, lkom the Pr oilt-Sharing Plan Committee and [mm the Truste~ under th~
ProfiVSharing Plan.
~Bme
Orpheus D. Baxalys
Alfred F. Bowden
James J. Cunniugham
A. Gordon Findiby
John G, Hager, Jr.
Virgil D. ]'lager
Robert K. Heimann
Cyril F. Hetsko
A. LeRoy Jan~n
Alvin R. Jennings
Eugene F. Mooney
1chn B. Sparrow
Silas E. $tricklend
George L. Turner
Robert B. Walker
Joseph R. Waterhouse
(2)
year
first Co~a~on
Positions and o~ce$ whh Company
elected ( 1 ) attri[I umhle t¢,
orotherprlncipaloeeup~tion(a)
dlr¢ctor Common(b) profit sharing (e}
Vie~Preside~lt and Managing Director, The Amesh 1940 11,780
204
can Tchacce Company of th~ Orient, Inc.
Vice.President; Presldent~ Cigar Division, and 1951 2,952 428
Pre~iden% Amebean Cigar Corporation
Director of Parshases 196,3 1,940 t91
Vice-Pr~ident, Advertising and Sule% Cigar Divi- 1953 8,020 294
slen~ and. Vlee-Presiile~t, American Cigar Cor-
poration
Vice.Presldent, Cigarette and Toheeco MauuJaeture 1956 1,620
289
E~ecntlve Vice-President 1955 1,624 557
Vice-Presid~nt for Markedug and Pu~ilc Relations 1963 1,237 241
Vice.President and General Counsel 1965 500 --
Executive Vice-Preslde~t 1948 2:670 579
Retired (formerly Executive Partner, L)brand, 1965 100
Ross Brot. & Montgomery)
Director of Sales 1963 2,0~7 312
Vice-President, American Supplfers Division 1958 2,422 245
Vice-President, American Suppliers Division 1957 524 276
President, American Suppliers Di~dsinn 1958 2,462 334
Prealdent 1955 2,740 722
Vic~Preeident and Treasurer 1962 1,079 300

(2)
Year first Common
Positions and ¢Jfflc es with Company
elected (1) attrlbatable to
Name or other principal occupation (a)
director Common(b) profit sharS~gie)
George H. Woodard President, Welling & Woodard, Inc., Management
1964 100 --
Consultants
William B. Young V~ce-President, Manufacture, and Vice-Presidvnt,
1956 4,445 i93
Manufacture and Leaf, Cigar Division
(a) The positions and offmes listed opposite the name of a nominee are with tire Con~panv unless
otherwise noted and ere his ptln¢ipal
tmcupatlsm The Amorlcan Tobacco ComFany of the Orient Inc. is an al~llated company engaged in
pttrclmze ~nd hand[lag el
leaf tobacco. American C~gar Corporation, also an affiliated company, produces higher pricec[
ciga~ brands,
(b~ T~ numbers of shax~e, held 6y the PIaa Truste~ as of Decem~r 3L 1966, attributaLle to voluntary
de[msit~ made J3y nom/nee~
and in which nomanees had a hene~eial interezt, iueludvd in the numbers shown in CMumn (1)
opposite lhe names of nominees
~r~ as ~ol]ows. the nttmbor (with fractions omitted~ he~iu set ~orth after the uan/e o{ a
nomit~ee heing oqu~valeul as o~ that date
to h~s undivided proportionate ittteresl in all th~ ehare~ of C.omta~n Stc.ek then held by the
plan Trustee ~ttrlha~able to deposit~
through voIuntaryp.,ayroll deduetior~: ~ram¢~ J. Cunning&am, 360; J~hn G. Hater, Jr.. 420;
Virgil D. Hater, 582; Robert K.
Heimann, 137~ A. LoRe7 Jansen, 470; Eugene F. Mooney, 3~1; John B. Sparrow, 422; Sila~ E.
Striekland. 124; George L. Turner.
4,62; Joseph K Waterhouse, 77; ~d Willianl B. Yomlg, 865.
(c) Tke ~amher of shares aboaa itt Coluraa (2} oFeosite the ~am~. 0£ a nominee is ~he number (with
fraetloos emiItedi eq~i~aletzI as of
December 31. 1964 to Ms ~mdivid¢d proportionate interest in all the shares of C~nmmon Stock of
the Company ~en held by the Pie,
Trt~ste~ attributabtv t~ profit sh~zing.
The Company is also informed that none of the nominees was the beneficial owner on February I,
1965 of
outstanding equity seouritie~ of subsidiaries of the Company or (except Mr. ltmxalys, who owned 62
shares) of Prcfcrred
Stock of the Compan>.
Cyril F. Hetsko entered the employ of the Company as its Gen~ra~ Counsel on November 6. i964,
following his
resignation from Chadbourne, Parke~ Whiteside & WolfL As an associate and {rein 1955 as a member of
that /trm,
he had worked on the Company's legal affairs for '24 yearn, the fast five as the Company's Chief
Couns¢b He became
a Vice-President and a director on January 1, 1965.
Alvfa 1{. Jennfags, a certified public accountant, wa~ for many years preceding hf~ rvth-emeat
at the end of i964
a member of d~e firm of Lybrand, Ross Bro~. & Montgomery, having served as its Managing Pmxner and
Chairman of
its Executive Committee ~Oln 1934 to 1962 a~d thereafter as Executive Partner. He became a director
of the Comp,mv
on ffanuary 1, 1965.
George H. Woodard. a registered engineer, has had more dian 35 years' experience in management
consulting,
corporate executls'¢ and staff {unctions and d:vdopluent engineering. Hc is, and has been since its
incorporailoa in 1959.
President and principal stocldedder of Walling & Woodard, Inc., management consuhants. He became a
director
of the Company on October 1, 1964.
RFmMUNERATIOrq
There is set ~orth in Coinran (1) of the fallowing tabulation, on an accrual basis, aU direct
remuneration
paid by the Company and its subsidiaries to the following persons for services in all capacities
while directors or
officers of the Company dmfag its last fiscal year: each director, and each of the three highest
paid o~teers, of the
Company whose direct aggregate remunerafion exceeded $30,000; and all directors and oflgcers of the
Company
m~ a group. The 1964 profit sh~re~ of these indixidual~ payable to the Trustee under tim Company's
Profit-Sharlng
Plan are stated in Column (2). Estimated annual retirement benefits- to the same individuals at
normal retirement
date under existing retirement pIan~ are stated ia Cofamn (3).
(2) {3)
(1)
Profit share Estimated annual
Agg~egat e
~r 1~64 nnir omen t bene~
Name el individual Capacit ie~ in which r ernalxer
ation payable v~ at normal
orider~tits*ol~'oup remanerationwaszeceived(xi tbl (c) (di
Truste~ (el (all to) retirementdat~ (f)
Orplmus D. Ba~xalys(g) Vice-President and Mzmagi~g Diree- $ 67,090
$ -- $16.836
Alfred F. Bowden(h)
James L Cunnfaghara
A. Gordon Findlay(h)
John G. tinter, Jr.
tot, The American Tobacco Corn
party of the Orient, Inc.
Vice-President; President, Cigar
Dls~alo~
Director of Purchases
Vice-president, Advertising and Sales,
Cigar Division
Viee.Prealdent, Cigarette and Tobacco
Manufacture
3
89,936 10,965 16,224
48,770 5,855 7,919
57,026 6,880 13,434
66,106 8,007 tl,761

NanLe ot individual
ur identity of group
Virgil D. Hag~r(h)
Hiram R. Hanraer (g) (i)
Robert K. Heimann(j)
A. LeRoy Jansen(h)
Eugene F. Mooney
John FJ, Sparrow
Silos E. Strickland
George L. Turner(k)
Robert B. Walker
Joseph R. Waterhotme(h) (1)
George A. Wilkinson(g) (m)
Wigiam B. Young(g) (h)
Directors and og~cers as a
group(n)
Capaeitlea in whlc}l
xemttrleratiott wa~ reeelV~ll (~J
Executive Vice-President
Vice-Preddent, Departmel~t of Re-
search and Dove~opmelit
Assistant to tho President; Vie~-
president for Marketing and Public
Ralzt/ons
Executive Vice-Pr~sidcnt 146,253 17,956
Director of Sales 71,135 g,631
Vice~Presideng American Suppliers 55~276 6,663
Division
Vice-President, American Suppliers 57,135 6,894
Division
Prezid~nt~ American Suppliers 82,260 4,689
Division
President 233,255 28,756
Treasurer; Vice-President and 78fi98 9,533
Treasui'er
Dire~gor, Tax Department; Special 61.667 --
Assistant
Vice-President, 5$annfacture 79,231 --
Directors and Officers as a group 1,546,069 151,537
(2) (3)
(1) Profit share Estimated manual
Aggregate for 196~ r etir etc~ent beile~i
rer~tll~eranon paTable ~o at tlom~l
(ill (ci Cd~ Trustee (el (d) /ei rettrera~ntdate if~
$ 146,253 $ 17,956 $19,807
4g~159
70,369 8,536 10,765
17,737
12,550
I0,063
1] ,209
12,449
24,247
12,865
12,120
9,629
a) Capacities referred to were -~ith Ti~e ?~alerican Tobacco Ceml~aoy, unless otherwise indicated.
The Amerioma "l'o]~acco Company ~t
e O~eu * Inc. i8 an a~I[a ed coltlpanv engaged ~ p~rch~se lind hattdlJ~g of leaf tohaueo.
16) Includes undefer~d noncontlng~nt portio~ ~t i~eutivc compensation for 1~'~ utLder Article XII
of lhe By-Law~.
te "fh~ de~crred, eontingellt portion o~ incentive oompcusation under Article XI[ of the gy.La'&s
aecrtl~d fo~ all years o~ Ipartleip~Lioll
prior to 19(~ {1~57 being lhe firlt 3'e,lr for vlhleh it 'w~ pro~Jdr:d it I~0.~ablo to e,leh
pattic[l~ant i~ ~qual ~nrtual installm~nts during
th~ ten y~ar~ ~ollowing the ~losa of the year i~ which his ~mployment by the Compan)"
terrafn~te~. Commencing with da~ year ]96~,
Artlcle XD has provided /or Ihe rec/~ction of the data'red purlieu ~f i~.'¢ntr~ o~tpensattorl
of eaoh ~a~¢/clpaz:t fo~ any year by the
amoun~ el hls profit ~are for Slleh year u~dcr the Profit-Sharlng Plan. T~e respective amount~
ei d~'Ierred ~n~et~fi,~c c¢31ttpell~tti~tl
accrued ior 196~ for the ir t dlvid rut Is named in the ab~v~ table, tho~ reduced by pro6t
sharing except i~ t he, so ins~talnees where no p~fit
share i~ sh~wll, ¢t~, ir~ parenth~!~, the r~speetlv~ ~tunua] installments l~ayah]e to them
a~I~r tcrtuiu~tlon of empl~mcnt in r¢~pect
of deferred incentive compensatio~ accrued for a[[ years of parlieipatlon including 1964, are
as fol]ow~: Orpheus D. Baxaly~, $9,090,
/$4.550) ; Alfred f. Bowden, $8,971, ($7,277) ; J~ro¢~ J. C~maingham. ~3,2~, ($478) ; A. Gordon
Find/ay, $146, i$2,789) ; John G.
linger, Jr. $3 724. /$2,~65) Virgil D. Hager, $2~,297 ($11,795) Hiram R. H~amer $2,909 ($5,302)
Robert K. H~imann, $10,166,
($1.536) : A, LcRov Jansen, $28,297, /$12.~9) ; E~gene F. Moane~, $~ 670, ($3,185) ; John B.
Sparrow, $2,~63, ($1,3211 ; Silos E.
Strieklaad, $3,491, ($3~206) ; C.~rge L. Turner, $10,071, !Sg557i ; Robert B. Walker, $56,500,
($16,721) ; Joseph R, Waterhous¢,
$9,69~, ($3,051~ ; George A. wgklason, $~,667, ~,243); ~V~ll~am B. Yoang, $~9~281, ($7,~3); and
Director* ~d Off~ccrs ~s ,~
group, $213,394. ($94,344) •
(dl As of Deeeraber ~1, 1~66, the Profit-Sharing PIan balances /other IliOn balances attribmahle t~
deposits through voluntary payroll
deductions) re resemcd hy the Piaa "Unlts~' standing to he elcdit ot the individuals named in
the abow table, i~cluding the market
la]ue on that ~arro of tile lamuber ot share~ of Comlilort ~tuck ~[ ~e Company h~]d by th~ Plan
"l~lustee equivalertt On t~lat date to
lllct~ uncl~vid~d 'proport]ollate int~rc~ls ~n th~ tot~l ntlmb~r o[ s~teh share~ then h~ld b~z
the Tlu~Lee alt~ibutab]e to profit sharing, but
excluding their profit ah~res for 1964 !payable to the Trustee in 2965), were as folIows:
Orpheus D. Baxalys, $28,265; Alfred IL
Bowden, $~-/1,982 ; James J, Cunnlngham, $19,0~3; A. Gordon Findlay, $31,778; John G. Hagen,
Jr., $29~684; Virgil I). Hager, $54,427;
Hirar~ R. H~nm~r, $0 Robert K. Heiroann, $2~¢806; A. LeRoy Jansen, $57,~8; Eugewe F. Mooney,
$32,036; John g. Sparrow
~25,858; 5i ¢s E. Strieklaad, $29,289; Georg~ L, Turner, $39,2~1 ; Robecl 1L '~¢al/cer, ~8,746;
2oseph IL ~'~teehou~e, $~,342~
Ge~rg~ A. Wilkinson, $28,324; Willlam B. young, $36,575; and Director~ and Offtcers ~s ~ group,
$302,41~
(e) Th~ figures in ~lumn (2) ar~ the dolla~ ~alues as n~ Deecraber 31, 1964 of the plan ~Units"
e~onstguiing the profit sharc~ of tR~
named indlvlduals for 1964.
(D Estlm~ted ulson basi~ ,s~ aet~l or assamed ele~fh~n b~ ~alp]~e o[ ~int a~ ~m~er a~n~tRy.
(g) I% profit share /or 1964, ha~ing ~ttained hi~ Ne~mal Reti~emem Date before January 1, I~t~4.
(h) Also ~cer ~f a~021ated company or companies.
/i) /~tired September 30, 1964. Amount in C~lumn (1) is for I964 through that dale.
(j) Assistant to the Prcsldcnt through January 3I, [ggi~; Viee-F¢~sldem for Marketing and Pu~lio
Rel~llons from Fel~ruary ], lg6~.
(k) Amount in (~alumn /2) is based on his earnings, i~eiudlble f~r profit ~haring, through July, 31,
1964, his Normal Retirement Date.
(1) Treasurer thtvugkout 1964 ~nd VieePr~sident [r~m Pehraary 1, 1964~
(r~) Director, Tax Department, through November 30, 1964; Speclal Assistant from D~e~mber b 1964.
Retired January 31, 1965.
in) Th~ uggrega~e remuneration for ll~e fiscal year 196~, from Ihe Compatty and its ~ubsidiarle~, on
an accrual basis, of Director~ and
Of~eers as a grou~ shown in Column (1), ~¢as approxlmat~y thlrteen on~-h~adredths of 1% of the
Cor~panE~ consalidatcti net sa~es
Tile Company paid Wailing & Woodard, Iuc. (of which George H. Woodard, a director of the
Company, is
President and prlnclpal stock6older J ~76,11g £or services rendered by li~at corporation during the
last quarter of 1964,
4

Proposal 1
ELECTION OF INDEPENDENT AUDITORS
The ~fanagoment r~ommends tile c[~t~on by trio stockholders o~ Lyheand, Ross Bro~. ~ Montgun~ry
as indepeIIdent
auditors for the Company ~or the year 196g. In liue with this recolnmendat[on the _Management
inlend~ to ifilroduee
at the ~orifieoming Am~ual ~vleetlng the following res01ution (designated hereifi as Propos~ t) :
R~SOLI?ED, that Lybrand, Ross Bros. & ~VIDn~om©ry be and thvy har~by are elected independent
auditors
fo~ the Comp~ly ~or tbe year I965.
This firm of oertified peblle ac~untant~ has been for over 30 year~ the indcpendent auditors
for the Company.
In accordance with the Company's practice a member o~ ifie firm will attcnd the Annval Mee~thg and
respond to
qnestlons ~.hi~ may be a~ked by stockhold~s.
The Management recommends that you vo~e FOR Proposal I.
Propostd~
RESUBMISSION OF PROFIT-Sf{AI~EWG PLAN
The Pro~t-$harlng Plan el The American Tobacco Company was adopted by the stockholders at the
Annual
Meelifi~ in 1960. The Board of Directors has since made a number of minor changes, in inrge part
dealguad to
facilibate admini~ratlon. The Board, in further exercise of itn amendatory authority, also added a
provision (Section 7
of Article XI) that the plan be restlbmittad to the ~tockheldors within five year~ after the last
~tockhalder approval
and anoifie, provision preeludifig a member ~ part+c'pation in profiI~ a~ter his normal ~'etirement
da~e. As fi~o years
will have elapsed since the stogbholder approval in ]960, the Plan~ a~ araeo dad, is r e~ubmitted to
th~ stockheldcrs at tbi~
Annual Meeling.
Summary el P/an
A brief de~erlption of the material tealures of the Plan as currently in ef[ect appears bvluw.
A copy of the Plan
will be sent to arty ~tockholder upon request to tl~e Secretary at ~lte Company's o~ce at 150 £a~t
42nd Street,
New York, N. Y. 10027, and copies will be a~tilable at the meeting. Stockholders ar~ referred to the
text of the
Plan, ~md the follow, trig summary is qualified by such reference.
Employees Covered, All ~egular iull-thne employees of the pertioipating empl~yerc~--~he Company mid
t~'o of its
~ubsidiaries, The Hatheway-Steane Corporation mad American Cigar Corporatlon---he~ome members of the
Plan on
the JaIluary l ~allowlng eompletlon of one calendar year of eo~tinuot~s ~ervice. Approximately
12~5130 employees
participated ia profit ~harthg for 1964.
Employer Contribtttions. Each year the participating empleyer~ contribute a sum equal to ifie
|ollowhg percentages
o~ eozts~]idated net income before ta~es ~as defined in the Plan): 3~/~ of the first $1D0,O00~O00,
plu~ 5% of the
next $50,000,000, plus 6% of any excess. No con t but on w be made, however, for s~y year (a) fc~r
which net
income before taxes do~ not equal or exceed 12% of net worth, (b) in which a cash dividend ~s not
paid on the
Common S ock of the Company, or c) n exees~ of the amoulr deduc blc for that year by the
pert~cipoting employers
for Federal income tax perpose~. The Board of Direr.tots may in its discretion diseonlifiue, suspend
or reduce
eontrifiutions.
Investment by Trustee. Employer contributions are pald Io Fi~st Nati0nal Cit> Bank as Trustee o~ The
Americar~
Tobacc~ Profit-Sharing Plan Tt~ast to be credited by it ono-tidrd to the American Stock Fund for
inve~t~nent ~olely
in Common Stock of the Company and two.thlr~ls to the Diversified Fund ~or inve~maent in such
sectrrifie~ and other
property as the Trustee in its discretion may select.
dpporllonmettt o/Contrlbttt~ons to Members. Corttrthutio~s are apportioned to Plan members on the
ha~is of
each m~raheFs adjusted earnings for the year in relation to the atl}t~tted earnings of all member~.
"Adjusted earnings"
for any year m~an~ earnings for that ye~tr plus 50~ ~f such earning~ in excess ot $4,800.
Distribttth~tt and FC/ithdrawals. A meraher'~ balances in Ihe Profit-Sharing Plan Trust arising
fro~a ¢rap1c>yer
eontrlhulions become thBtribntable upon termination of employment. In eases of ternaiuatlon by death
or rellremcnt
the full amount is distributable. In the ca-*e ot any other lermJnatlon a pctcentage varying with
the member's length

of service and reaching I00% upon completion of thirteen years' continuous service is distributable,
except that
upon termination ot employment for serious misconduct (discharge for cause, as defined in the Plan)
the entire
amount of such balances is subject to forfeiture. Distribution is made by such method of
settlement--a sing|e
distribution in cash or partly in cash and partlg in Common Stock of the Company, periodic eaab
instalhnents, purchase
of annuity, or other~dec---as the Profit-Sharing Plan Committee appointed by the Board of Directors
to administer
the Plan determines. A member may withdraw a portion of his profit-sharing balances during
employment, subject
to certain restrlction~ and subject also to the penalty of a 10% forfeiture. Theze and all other
fodeitures are
reapportioned among Plan members annually.
Voluntary Deposlt~. In addition to receiving contributions from the Company the Plan Trustee is
authorized to
accept voluntary deposits from members. Any eligible member may became a depositor by electing to
make deposits of
h~s own funds by payroll deduction in amounts not less than $2 pe~ week and not more than 10% of his
base pay.
Each depositor has the option of directing that his deposits be allocated for investment entirely in
tim American
Stock Fund or one-third in that fund and two-thirds in the Diversified Fund. DepositPd ltmds nmy be
withdrawn
during employment, subject to limitations provided in the Plan. Deposit helanees become
distributable in full
upon termination of the member's participation ~ a depoaltnr. Approximately 2,250 mouthers were
participating
as depositors oa D¢ceruber 31, 1964.
1964 Employer Contributions under Plan and
1964 Incentive Compensation under Article XII
The contributions of the participating employers to the Fe~fi~Sharing Plan accrued for the year
1964 amount
to $6,211.856 (equibsient to $2,998,00.5 a~r Federal and state taxes based on income), of "~ffiieb
$151,537 is
apportionable to the aeeounls of fifl~en directors and officers and $6,g6~319 to other employees.
For the same year incentiw compensation under Article X[I of the By-Laws was accrued in the
following
amounts for the employees participating therein: The under.fred nnncontingent portion (constltutlng
one-hal~ of
s~ch compensation) egv~Tegatmi $460.518, of which $362,027 wa~ accrued for eighteen directors a~d
officers.
The deferred contingent portion (constituting the otber half of such compensation), aftez reduction
by profit sharing
in the case of persons participating in the Prnfi~Sherlng Plan ~or that year, aggregated $231,320,
of which $213,394
was aecrtted for such directors and offi~rs.
RESOLUTION CONSTITUTING PROPOSAL 2
The resolution constituting Proposal 2 ls as defiowe:
RE~OLVEtg that the Frofit.fiharfeg Plan of Tha American Tabaccu Company, as resubmitted to
this Annual
Meeting pursuant to Section 7 of Article XI thereof, be attd it hereby is approved.
The vote in favor of Proposal 2 of a majority in interest of the Preferred Stock and et a
majority in interest of
the Coramon Stock present at the meeting and voting (each voting as a ela~s) is necessary for the
adoption tllereof.
The Management recommends that you vote FOR Proposal 2,
PROPOSED AMENDMENTS OF REVISED RETIREMENT PLAN
The Retirement Plan for EmpLoyees and Former Employees of The Ainerican Tobacco Company and
DesigxLated
Affiliated Corporatini,~, known as the Revised Retlrement plan, was adopted by the stockholders at
the Annual Meeting
in 1960 and has since been amended in various particulars by the Board of Directors. Approximately
15,250 employees
of the Company, The Hatheway-Steann Corporation and American Cigar Corporation are covered by the
Plan; of this
number, eightoen are directors or officers of the Company.
Tbe Board o~ Dire<tars has recently declared advisable and adopted certain additional
amendments to become
effective as of Jauuary l, 1965 subject to the favorable vute of the stockholders. The action was
also subject to a ruling
of the luternsi Revenue Service as to thc continued qualification vf the Plan as so amended, so that
the Company's con-
t~ib~t[ut~s would eonthme to be deductible for incom~ tax purposes. This ruling has been received.

Summary o[ Proposed Amer~nts
The proposed amendments to the Plan make changes with resI~Ct to "past service" benefits and
early retirement.
A brief description of the material features of the amendmen~ appeoxs hdow. A copy ~ the Revised
Retiremen~
Plan as currendy in e~ect and ~ the proposed amendments will be sent to a~ stockholder upon written
request to
the Secretary at ~he Company's o~c~ at 150 East 4,2mi Street, New york, N. Y. 10017, a~ copies will
be avaitab~e
~4 the meetln~ Stockholders arc rcferled to Lhe text of the Plan and such amendments and the
following summary
is qualified by such re~rence.
Change with Resp~ to "Past Settee'~ Benefit
Present Plan. Under the Plan as now in effect, normal retiremet~t, ~verance and disability benefits
are payable at an
annual rate equal to the sum el: (i) a "pa~t service" benefit based on years el continuous
employment before 1960 muk~-
plied by ~ of i% of 1955-1950 awrago ammal earnings up to $4,800 and l~,z% (~ of 1% in th~ ease el
alL, ability
ben¢~s) of such earnings in exce~s of $4,800, plus (ii) a "future service" benefit equal to 1% of
~arni~gs after 1959.
No credit is given ~or more then 35 years of service in the case of normal retirement or disability
benefits, or ~or
service before the employee's 30th blrt~ay in the ease of ~verance henefit~, or in any case for
~rvlce alter age 65,
and the maximum benefit under the Plan is $37.500 per annum.
Proposed C~ge. The amendments (which apply ~nly to persons in ~erv~ce on or after January 1, 1965)
would change
the ba~e period for calendaring "past service" benefits from the years 1955.1959 to tlle years
1960-1954 and abe increase
the ~ of 1% multipliers to % of i%. This chan~ is intended to bring Plan benefits more in line with
current pay
levels, which were 8e~erally ]figher in the more rece~ 5-year peried. There are, however, certain
seasonal and other
emp~yees wl~oae earnings were less in the later l~riod ~han in the earlier period, and tSere~ore the
proposed amend-
ments also provide that henefits under the Pla~ as a~w in effect shall not be reduced for any
~mpl~y~ as a result ~f
the amendments.
Change ~th Respe~ to Early Retirement
Presem P~an. Early retlrem~nt is permitted emplo~.es with 12 years of continuous service on or after
reaching age 55.
If payment o~ benefits begins before a~ 65, the amount is reduced t~ the actuarial equlvalent of the
accrued benefit
payabl~ at age 65.
Propo~ Change. The amendments (which do not chauge the 12-year service requirement) would permit
early retire-
ment at or after a~ 62 without reduction and early retlrem~t at and Mter age 55 with a reduction of
6% per year
for each year before age 62. This change would rc~uk in a larger benefit in all c~s of early
retirement. It is con-
sidered desirable to facilita~ esr]y ~et~rement in this manner since it could result in reduction of
employment l~vcls,
especiafy where Company olmratio~ are undergoing ieereascd auWmatlon,
Cost o] Pla~ and Proposed Amendments
It is the present i~tenfion of the Company to continue to fund the unfunded past service cost
of the plan as now
in effect over a period oI yea~s, o~ whlch there ~main (as of January I, 1965) 41 y~ars in the c~
of the Company
and 42 y~rs i~ the case of the participating a~liates. This cost as o~ that date was e~timated hy
the Company's ~nd~.
pend~nt actuary at $57,660,0O0. The actaary Ires ~tlmated that the amendments will increase the
u~{unded cost of
benefits for ~rvice prior to 1965 by approximately $17,050,008, c~]cn~a[c~ on thv a~umption that.
if the amendments
are approved, one-third of ~l digible employees will retire at age 62 m~d the balance at age 65.
Th~ present annual
cost of funding to the Company and its parfeipafing a~liates, and the additional cost by reason of
the amendm~nt~
on th~ ~Ule ]~asls and under curr~nt col~ditlo~s~ are ae~oxdin~ly estlnla~d a~ fo~]ows:
Plan as Cutx¢lltly Add$tioua] Cost of
in Effcot Amendments
Aftex
Deducting After Deducting
A ¢~tlat y's Taxos (at
CUlr~r~t A~t noxy'~ Taxos (at Current
Estimate Bates)
asEstim~ted Eslima~ ll.atos) asI~stimated
Befo~ Taxes by Company
Before TO:.~ by Company
Annual payment with respect to past service $1,885,000 $ 946,000 $
850,000 $427,000
Annual payment with respect to ¢~rrent
service ............................ $3,285,0O0 $1,648,000
$ 295,000 $148,000
Totals ....................... $5,170,000 -$2,594,000
$1,145,000 $575,00O

Estimat~ Retirement Benefits
Under tbe Plan as proposed to be amended, the annaal retirement benefits at normal retirement
(estlmated upon
the basis of actual or a~umed eIeetion of a joint and ~urviwr annuity by each named person) of the
persons ~amed
in the table u~der "Remuneration" on pages 3 and 4 who did not retire in 1964 would be as follows:
Orpheus D.
Baxal~, $1~564~; Alfred F. Bnwden, $2~]4f; James J. Cu~nin~am, ~10,379; A. Gordon Find]ay, $14,801;
John G.
Ha~r, Jr., $16,358; Virgil D. Hager, $26,30] ; Roher~ K. Heim~n, $]1,715; A. LeRoy Janson, $23,54] ;
Et:gene F.
Mooney, $15,422; John B. Sparrow, $14,935; Silas E. Str~kl~d, $12,915; Geo~e L. Turaer, $20,19g~;
Robert B.
Walker, $24,720; J~eph Ft. Wa~rhoase, $15153¢; George A. Wi]kin~n, $15,370"; and William B. Yoan~
$14~759~.
(Ead~ individual whose benefit is marked with an asterisk has agreed with the Company, in order to
hcl]itate ~suanee ~d
the :~ove-mentioned ruling of the Internal Revenue Service, to waiw the increase ia benefit
attributable to file pr~p~ed
amendments and the Company ha~ a~reed to pay outslde the ])]an ~ amou~ equivalent to such increase.)
RESOLUTION CONSTITUTING PROPOSAL 3
The resolution constituting Proposal 3 is as follows:
RESOLWV, as declared advisable hy the Board of Directors, that the amendments to the
Retiremvnt Plan for
Employe~ al~d Fvrmer Employees of The American T~hacen Company and Designated Affiliated
C~rporations
described ia the proxy statement accompanying the notice of tlfi~ Annual Meeting he mid they
hereby are approwd
and adopted, to be effective a~ of January I, 1965.
The vote in favor of Proposal 3 of holders of a majority in interest of the Preferred Stock and
af a majority in
interest of the Common Stock present at the mccth~ll and voting (each voting as a class) is
~teecssaxy for the adoption
thereof.
The Management recommends tl~at yo~ vote FOR Proposal 3.
MISCELLANEOUS
Prompdy a~ter the Annual Meeting ~ockbelders will be mailed a return postcard on which they
will be able to
indicate their de~ire to receine a copy o~ the summary af th~ meeting.
The Company will provide transportation from New York to H~teMon Central High ll~hoo]~ a~d
retard, by
chartered buse~ at Company expense ]or stockholders of record wbe notify 1ohn W. tI~n~on, Sscrelary,
TAe Amerie~
Tobacco Company, 150 Eas~ 42nd Street, New York, N. Y. 10027, in wrying not later th~ March 26, 1965
ttmt they
desire suc~ transportation. The chartered buses will leave |rein PIat[orm 172 on the upper level of
the Port Authority
Bu~ TerminaI, gth Avenue and 41~ Street, New York, New York. between 9:30 A.M. and 10 A~. on April
7, I965
and will return to this ~erminal ~rom Hunlerdon Centred High School after the Jneetin~
Stockholders intending to driee to the meeting should also notif~ Mr. Haxdon in ~Titing at the
abeve address so
th~tt arx'angement~ ea~ be made to ~tccommo~te theist.
Expense of Solicitation. The expense of the solicitation of proxies for this meeting,
inc]ucLLng the cost of maillng,
will be borne by the Company. In addition to mailing copies of this material to stockholders, the
Company wiI~ request
persons who ho]d ztock in their names or custody or in the names of nomlnee~ for otbers~ to forward
c~pies of such
material ~a those pexsons ~or wbem they hold stock of the Company and to request authority ~or the
executinn of th~
proxies. To the ext~t n~e~ary in order to a~ure su~cinnt representation at the meetin~ o~eers and
some regu~ox
employees of the Company will request the return of proxie* by td~houe, telegram or in person. The
amount of the
~e~et~beb~rnebytheC~m~anywillde~endu~nthev~ame~fsharesrePresentedbytbepr~x~esreceived rein tl
in response to the Notice of Meeting. If proxies ar~ not received promptly, it may be necessary :~or
the Company
send telegraphic solicitation to those s~ekholder~ who have not re,ended.
Stockholders who do not intend to be present at the meeting arc arged to ~nd in their proxies
without dean.&
Prompt response is be~p~u], ~md your cooperation will be appreeinted.
February 9, 1965.

The American Tobacco Company 1964 Annual Report
Contents
On the Covet: Amerlcan's malor Ciga-
rette bza~d, ale created toe £he valied
ta~e5 o~ IQday~ di$ctirlin~li~ srnoke~
They are depicted here ~th tile Arncri
use cJl ~oh~co long belr~re the ~covery
ot {h~ rqew W~rld
Hi6hlight~ ...................................... 2
}~resident~ Me55a~ .......... , ................... 3
~evlcw ~]f lhe Yea1 .............................. 5
Financial Review ............................... 15
St=/temen Is o~ Income and
Retai~led Earning~ ............................. 17
~al~nce Sheets .................................. 18
SIater~n[s LJf 5oul~ ~]~d
Application of £und~ .......................... 20
Ni)t~Js [o Financial Statem~rlt~ ..................... 20
Supplemenlary Fir~anc~ar [n~ormation ............... 21
Au(Jilo~s' Cer tificalo ............................ 21
~n-Year Financ[ar R~view ........................ 22
Dir E-~lor f and O f]ricer~ ............................ 24

The American Tobacco Company A,~D SUBSIDIARI~8
High/ights
Per Common Share
Net income (based on 25,999,116 shares for 1964 and
26,099,116 shares (or 1963) .............
Dividends paid ...................................
1964
$2.69
1,60
Net sales ............................................
$1,203,428,958
Income, before taxes on income .......................
148,659,190
Net inct)me ......................................... 73,195,438
Dividends paid (common and preferred) ................. 44,886,292
Portion of net income invested in assets
used in the business and to provide for
debenture slnkin~ fund requirements ............... 28,309,146
Current assets, December 31 ..........................
723,079,672
Current liabilities, December 31 ........................ 114,383,650
Net working capital, December 31 ...................... 608,696,022
Number of stockholders, December 31 :
Common .......................................
118,935
Preferred ........................................
5,993
1963
$2.51
1.50
$1,192,3~8:771
146,083,217
68,762,980
42,297,375
26,465,605
734,310,646
128,809,606
605,501,040
112,161
6,476

To Our Shareho/der~
Robert B. Walker, Pte~,dent
On behalf of the Board of Directors, [ am
pleased to submit the "[964 Annual Report to
the shareholders¸
I am grad~ed to repor~ to you ~bat for the
year 1964, my first fult year as President, both
dollar sale~ arid net income se~ new reco~d~
for The American Tobacco Company and its
present/,/ consolidated subsidiaries.
We have improved our cornpetltlve positiorl
arid we hdv~ won a larger Share @t the domestic
cigarette market. This, I believe, is due in part
to the {a~.t [h~t we [3ave reor[~anlzed c~ur rrlar-
ketirlg group to stimulate a keener marketin[~
orietltation i~1 all del~rtment~ and to achieve
greater advertising and selling effidency
We have broadened our cigarette ]ine and
brought it up to date with a number ot limeiy
product chan~es and irLnovations. Included are
no {ewer than five ne,,~ ¢rg~aretteg ir~t rod uce~ in
1964: CARLTON, HALF AND t~ALF, a new
MONTCLAIR, LUCKY STRIKE Filters, and Filter
Tipped Luxury Len[~th PALL MALL¸ Each of these
ernbodiecJ t~ew ~r~duct "'firsts" ~ The AmerJ
c~n Tobacco Company the ffltF, r ti~, With air
vent~ fu~ CARI'ION and MONTCLAIR; the fa-
mous HALF AND HALF pipe tobacco offered in
cigarette form; [he FlavorTip for LUCKY STRIKE
Fil~rs; and the 100 millimeter I.uxu~ Length
for PALL MALUs new entry ~n ~he premium-
priced market.
Last year [ was aisle to report t[l~t ~lter
brands had Increased to 12% of our cigarette
s~les as against 9.5% in ~962. In 1964 ou~ prod-
u~t mix was improved still further, apprc~xl
rnately 17% of our cigarelte sales being
a~counted for by filter brands. T~ese percent
age changes take on added significance when
measured a,~ailist our dollar volume of Ciga-
rette business alone, whlcll i~ more than
$1,125,000,000 anguaIly, representing 9~% of
our total sal~
At t~l~ saree ~i;~¢,~ ~e }J.~,e m~tair~ed o~r
veery ~trong position in the nonf[It~r cigarette
~eld where our brands--PALL MALLr LUCKY
STRIKE and HERBERT TAREY ION-~account for
mt2t'e th~t~ b~l~ (2~ ~t~du~try ~a~ it~ thi~ c~eg~3r~,
in this country.
Our Manufacturing [~partme~l ~ont~nue~ to
build with an eye to present ~nd Iuture effi-
c/~nef es and ec~r]on~i~, Our ~l~w le~t ~ngcess
ing plant on the J~mes River near Richmond
re~ched operating e~iiciency I~ yea~ At ~he
~rne sit~ w~ b~ar~ coNstrIJction of a new I~b-
oratory to [~ouse t~e ~¢,w Proc~ucts D~vision [t
~S expected to serve ~ two fold purpose: Io
expedite the Company's diversdication aims,

and to provide consumers with further innova-
tions in cigarette and other tobacco products.
The new tacilily wig provide more than twice
the working area of our gesearch Laboratory
buildlng in Richmond.
During the year we announced Ihe election
of two outside D~reetors to the Board; the first
outside Directors to join the Board in 34 years.
This constitutes a significant step forward for
us, and I believe that ~t wlJl add outside peF
spective and increased objectivity to the delib*
orations of your Board of Directors.
Since early 1963 we have been studying dl-
versiBcabon intensively and on several occa-
sions [ have stated to you that we would not
hesitate to pursue fruitful opportunities for
sound diversification. On February 3, 1965,
your Company and Consolidated Foods Cor~
potation announced that the two companies
had been having talks about combining the
two busJrlesses on a mutually advantageous
basis. On that date the Boards of Directors of
your Company and of Consolidated Foods ap
proved a plan for such combination subiecl to
the results of detailed examination of the af-
fairs of the respective companies and to ap-
proval by their stockholders. The substance of
this p{an is outBned on page 7 of this report
under "Diversification" Your Management
beIieves tbis action [s a constructive step for-
ward far The American Tobacco Company and
its stockholders Consolidated Foods wc)uJd
add to our strlgnB earning power a broad ]inn
of fast growing and profitable brand name
prnducts in the consumer food tielth
By their letters and inquiries, our growing
body of slockholder~ bare shown keen interest
in the Company's progress on many fronts, and
we are gratetul for this. We appreciate, also,
the dedication and hard work oiour employees
and the ~riendly cooperation ot our customers
in the tobacco trade.
Detailed accounts of our progress ]n the
areas I Bare mentioned above appear in the
pages that follow. I believe they wilt inthcate
to you that OUr efforts to strengthen our Mall-
agement, our c{Jmpe[iBve position, our gnan-
cia[ position, and our tulure potenLiaJ have
already met with considerable success.
january 2% 1965, tvas the Seventy-Fifth Anni-
versa~y of the founding of The American
Tobacco Company¸ Since 1890 your Company
has been a leader in the manufacture nf ciga
roues and has a[so been a leadJn~ manufacturer
Of smoking tobacco, cigars andr at one ~ime,
of chewing tobacco. We mark this anniversary
year, not by the slaging ~l celebrations or the
issuance of statements, but by e×~rting maxi
mum effort to mak~ our record ot progress a
continuing One.
Robert B. Walker
preii(le~t
February5,1965

Review of the Year
Artfst's concept of the new produ¢I devefopmenl research tacflily, which is in eonstruat{or~ on Ihe
Jaraes R{ver tlear Richmc~nd, Virginia.
It ~ de~ fgned for ~he devel~pmer~i ot new tobacc.r~ pror/uc~ ~$ w~ll a5 ~lon to.coo product~ Io
expedite Ihe Company's dtvetslfication airn~
Sales
Dollar sales increased to $%203,428,958, a new
record for The American Tobacco Company
and ~ts presently consolidated subsidiaries. DO-
rz~estic unit cigarette sales were virtually the
same as in 1963.
Cigarettes: PALL MALL nonfilter kln8 size
cigarettes remain the Jargest-seJJing c~gar~t~rTM in
the United Stales accordirlg to independent
~st[mates. Despite unfavorable markel ¢ondi-
lions for c~garettes generaJly during 1964,
part~culady in the fSrst quarler, and despite the
foifox of tlew competltive brands, PALL MALL
unit sales in 1964 were very close to the 1963
level
TAREYTON which pioneered tbe LJse of
charcoal in its filter tip in 1954, accelerated iLs
r~t~. ot #~ct'e~e ill t~ face of FtEtmE'rou$ ¢o~,~-
petlt~ve charcoal brand introductions. Based
on independeht analyses, TAREYTON's rate of
gain wa~ ~he greatest among all eslablished
qigarette bran~Js
I~eg~ Jar sr~, non hirer cig,lrettes as a class de-
clined again in 1964, and unit sales of LUC~'Y
STRIKE Cigarettes were lower in keeping with
tills trend. Durin8 the [after half of q964 a new
brand, LUCKY STRIKE Filters, met a favorable
ceactio~ in tesl areas and ztationa/ int r0clucti0n
nf LUCKY STRIKE Filters was begun in lanua~y
of this year. Early results are most encouraglng
National distribution for HALF AND HALF
Filter Cigarettes was achieved in September of
last year, following an enth(~siastio reception
~n te~t markets, This unique new product
pii3e t~bacco in a filter cigarette--achieved
an u nus ually high sales volume for a new brand,
Independent surveys indicate that HALF AND
H~[.ff's market performance was far and away
th~ best of any rl~w cigarette brand intr~dueed
in 1964.
C~,RLTON Cigarettes, made especially for
smokers who s~ek exceptional mildnes~ in a
fi[ter cigarette, tirade a s~gnlf~¢ant con[ribution
to corporate cigaretl~ sa[es.
MONTCLAIR Menthol Cigarettes were
changed in 1964 5o as 1o offer to menthol
smokers a mi[dr~es~ comparable to lbat of
CARLTON. MONTCLAIR also contributed sig
nificant[y to the Company's cigarette volume
in 1964¸
Another first For your Company ~s our new
PALL MALL ~ltel ~pped LuxuryTM Leng~ C~a
rette for ~he premlum priced market which was
inlr(~duced in the New York Cily area ~11
November of last year, Tbis new cigarette, pack
aged in gold, is 100 millimeters in iength. In
vle~, of i~s fine ~eceg~t~on in lhe intvoductov/
market, distribution ot PAtL MALL Filter T~pped
C~gareLtes is beinS widened¸

Export cigarette sales were lower in 1964
than in 1963 due mainly to reduced require-
ments from military inslalJatiuns abroad
Cigars: Unitsa]es of ROI-TAN Cigars increased
substantially in 1964 and reached a new record
high. ROI-TAN continues to be the nation's
largest selhng ciga~ in [he 10¢ price class, the
only brand to offer seven different shapes at this
prlee ROI-TAN also offers Tips, Cigarillos and
Trumps in the 5¢ field, and Golfers in the 4¢
field. During most of the year, demand for
ROI-TAN small sizes exceeded our production
cadacity~ ROI-TAN Premium Choice Cigars, dis-
dncbvely boxed to sell in the i~vo for a quarter
price class and ROI-TAN Little Cigars, the firsl
cigarette size cigar to be marketed by a major
cigar producer under one of its principal brand
names, were introduced in 1964.
In the higher price dassiflcations, LA
CORONA, ANTONIO y CLEOPATRA,
CABANAS and BOCK y CA continue as the
largest-selllng line irt the fine cigar field. Com-
bined unit sales of these brands again rose to
a new record.
Smoking Tobacco: gales of HALF AND HALF
Smoking Tobacco, the Company's principal
pipe tobacco brand, increased suhstanda[ly
during 1964, the rate of increase being greater
than Lhat for smoking [obaccos in genera[. This
was the fourth successive year in which HALF
AND HAI.F's volume has increased. A new
packing for I {ALF AND HALF Smoking Tobacco,
the polyelhylene Luxury Pouch, was intloduced
in mid-1964 and met a fine reception among
pipE, smokers; distribution of HALF AND HALF
in this new packing is being widened as pro-
duction permits HALF AND HALF is the first
popu[ar-pbced pipe tobacco to offer this new
and modem packing.
The Company's principal cigarette, cigar and
smoking tobacco brands are listed on page 14,
While these brands are made to appeal to many
different tastes and preferences, ag are charac-
terized by the quality tohaccn and precision
manufacture that are traditional with The
American Tobacco Company. Ill your own in-
terest as stockholders, and for greater smokfng
enjoyment throughout the year, your Company
urges you to buy these fine products, use them
as gifts, and recommend them to your friends
who smoke
Leaf and Manufacture
"Quality of product is essential to continuing
success," your Company's guiding policy, be-
glns with the purchase ot tobacco leaf.
LEFT: Making rnachi~e catcher"
monitorl the flow ol finished cigarettes
a~ tfiey emerge from the rn~chine,
T,5'00 or more perlecl tubes of smoking
plea~[/re per r~hlute.
BELOW: C~se~ ot PALL MALL C~galenes
behl8 loaded i~to a #eight car beside lh~
Reidsville North Cazotina, tactory.

Production Of ~u~-cur~ ~obacco last year
totaIed ],382 million pounds, slightly above
1963 production of ],371 mflllon pounds Aver-
age market prices were 58.3 cents per pound,
about fhe same as ir~ 1963. The U g Govern-
ment support price was 57.2 cents per pound
compared with 56.6 cents in 1963.
Production of Burlpy lnbaceo as of Decem-
ber was estimated to total some 631 million
pounds as compared with 755 miihon pounds
~n 1963 Through December 22r when markets
closed for the HolJdays~ the average price per
pound was 6t0 cents compared with a 59.6
cents average for pro Christmas sales in 1963.
The government supp()rl price was 58.9 cents
per pound compared wilb 58 3 cents per pound
in 1963.
with an eye to futur~ corporate expanslon~
plans tot two new major facilities were an-
nounced ~n fg'o4,
First, a new products research facility, to
cost between $5 and $6 mi]linn, is being built
on a 200 ac re site on the James River near Rich-
mond, Virginia The 130,000 square foot labo-
ratory wig expedite the Company's dlversif]ca-
tion aims and provide consumers with further
innovations in cigarette and other tobacco
products. Construction started November 23,
with eomp[etlon and occupancy scheduled for
the fall ot 1965. The new facili~ wH] be in addS-
Dan to, and wig not neplace, the Company's
major research center in Richmond.
Second. a new mulfimillion dollar cigar mare
ufacturing plant will be built adiacent to
WiJkes-Bar;e, Penns)dvanJa. Const~uctlon i~
scheduled to begin this spring and completion
is expected Jn February 1966. When fu]ly opera-
tional, the new plant will produce weekly,
ROI-TAN~ to meet irlcreasing demand,
In 1964 the Company made substantial Drog
~ess in the automation ot its manufacturing
facilides Modi~calions were made on e×is~ing
machinery to ~ncrease their operalional speed
and new, more sophisticated quality control
devices ~,ere added,
In the Cigar Division, manufacturing effiden-
ties were improved and a program is now
unde~vay designed to achieve substantial sav-
ings in cigar manufacturing costs in 1965.
Diversification
On February 3, 1965, the Company issued the
followirlg statement:
"Robert 8 Walker, P resident of The A meri
can Tobacco Company, and Nathan Cure
ruing% Chairman of the Board of Consoli-
dated Foods Corporation, announced thai
the companies had been having talks for
the purpose ot arriving at terms upon
which the two businesses would be com-
bined on a mutually advantageous 5asis.
"They also announced that the Board
of Directors of each com#any had today
approved a plan, subject to the results of
detailed examination of the affair5 of the
respective companies and to approval by
their stockholders American would offer
to buy up to 25% of Con~lidated's out-
standlng Common shares for cash at g53
a share, the approximate equivalent value
in shares of American as detailed below
Each romamlng sba~e of Consohdated
Common stock would be acquired by
Amedcan in exchange for ,925 of a share
of American Common which at last night's
The Hanm~r Division leaf processing pl~#t comhlenced
opet#~ions durin~ £t~e Das~ year on ~e same 2gO.acre ~ract
of/and where the Company's new product development

close on the New York Stock Exchange IS
the equivalent of about $33 a share, plus
1/.~ of a share of new 47§% Preferred stock
of American, convertible into American
Common at $45 a share, and redeemable
after 5 years at 104 wiLh declining prices
to 100 in the 10th year.
"The plan a~so contemplates that each
share of the outstanding 6% Preferred
stock of Amedcan would be exchanged
for $150 principal amount of a new sub-
ordinated debenture.
"It is anticipated that Robed B. Walker,
President of American, would continue as
President and Chief Executive Officer, and
that Nathan Cummings, Chairman of Con-
solidated, would become Chairman of the
ExecuPve Committee."
Stockholders will be kept informed of further
developments.
Smoking and Health
During 1964, anti-cigarette activdy was intensi-
fied. Some of this activity took on a prohibi-
tionist and evangelical character, as distinct
from scientific inquiry.
Scientific publications disclose many cogent
reasons for doubting the valJdlty of the anti-
cigarette theory:
1 Despdeyearsofeffortnoonehasinduced
tung canoe/ in experimental animals
through the use of lobacco or tobacco
smoke, although this disease has been
;nduced experimentally through the use
of other substances.
2. Despite decades of physical and chemical
analysis, no substance or substances haw"
been tound in cigarette smoke which can
account for Ihe ailmenls sometimes as-
cribed to tobacco use,
3. Humau ailments which have been statis-
tically associated with cigarette u~e have
also been statistically associated w~th ur-
ban residence, divorce, sleeping habits,
socio-economic level, national orig~n and
certain psychological characteristics,
Whether smoking habits may reflect in
dividuals who are more susceptible to
human ailments rather than being a cause
~at such ailments cannot be determined
from statistical surveys.
4. A number of popuIaPons distinguished by
high rates of cigarette consumption show
relatively low mortality rates One such
population is the cigarelte [acLory em-
ployees of The American Tobacco Corn
pany, whose rate of cigarette consump-
tion is approximately double the U. S.
average and whose mortality rates from
all causes, from cancer, from lung cancer
and from heart disease have been con
s~stently lower than the U, S, average for
a period of more than 14 years. The ori8i-
hal study of our employees' mortality
rates was made by scientists of the U. S.
Public HeaJth Service at their requeSl,
and the methodology established by them
has been followed in ennfi rmatory studies,
5, The vast majori~ of cigarette smokers do
not get lung cancer. However~ nonsmok-
ers do contract th~s ailment
6. The causes oi lung cancer and of other
diseases linked by some with tobacco use,
are not known.
For many years your Company has supporled
objective scientific research intended, in the
public interest, to shed 1~8ht on [he subject uf
smoking and health. Since 1954 The Council
forTobacco Research U.S A (formerJyTobacco
Industry Research Committee) has approprlated
more than $7,500,000 for independent research
at more than 1 O0 medical and scientific institu
tions throughout the United States. You~ Com-
pany is a major cont/ibutor to C.T.R, ]n 1963
your Company and five other cigarette manu
facturers predged $10,000,000 to the American
Medical Association for further independent
research in this field, Wffhin the Company, our
Research Laboratory is continuing its scientific
analysis of tobacco and tobacco smoke, begun
in 1921, and the results of this and other basic
research activity are pubJished in accepted sci-
entific journals.
Durin8 the 470 years in which Western man
has used tobacco and prized it for the pleasure
and relaxation it affords, violent anti-tobacco
attacks have been made periodicagy and have
subsided as the advance of scientific knowledge
has disclosed their invalidity.
Constant testing in t~ur teseatlch Jaboratories at Richtoot~d,
Virginia, ~[lec~s ers~ha~i5 oct n~w p~duc/deve~oprnen~

Current advertisemenls of the Corn~al~y's
principal ¢Jg~te({e bran~s are befng brot~fl~t lo
~he at~entfon ot millions ot A~er;cans daffy through
new~paper~ and ma~azine~.
Personnel
In 1964 significant chanoes took place in the
Compally's Board of Directors. Tbe Cotrlpany's
(irst outside Director Jn 34 years, George H,
Woodardt was f.lccled to the Board, Beture
year~s end, a second outside DirectorI Alvin R
Jennings, was elected and the Compa~ty's Gen
oral Counsel, Cyril F, Helsko, was also ~amed
a ~irector and a Vice President, The Board was
expanded to ]8 members; since 196], the Corn
pany has had a 17 mar Board.
Tile three new D~re~to[s brln~ to the Con]-
party's Board broad experience i~ hnancJa[ con
[rol, m&nagef~lent COn$Llit~tion and corporate
law. 1~4r. Woodard, President of Well[n~ and
Woodard, Inc, has had more than 35 year~ e×-
per~ence ]n management consulting, corporate
stall functions alrd development e~neering~
Mr JenIlings, formerly Executive Partner of tile
~Ecou ntirlg firm oF Lyb~aad, Ross 8ros & Mont-
gonlery, is an accredited CPA ill 13 states and
a recipient of the Medal for Distinguished
Servi~e Irom tlqe American Institute ot Certified
Public Accountants, Mr ~4etsko, ~)rOV]OLls]y a
partner in the NewYozk law firm of Chadbourne,
Parke, Whiteside & Wolff, has worked on
America.n's regal a~aJrs tor the past 24 years
and durln~ the past five years has been the
Company's Chief CounseJ Mr Hetsko resigned
his partnership in the Cbadbou~ne firm on
November 5, 1964, {o become the Company's
CeneraJ Counsel.
Retirees from tile [}r)ar d durin8 the year were
D~. Hiram R. Hanmer, tormer Wee Pros[dent,
Department o( f~esearch al]d Development,
wbo had been a scientist with the Company
far 43 years, and George A. wilkinson, Direc-
tor, Tax Deparlment, %~ho had served the Com-
pany for more tban 28 yea~s. Your Management
acknowledges the many contributions made by
Messrs. Hanmer and Wilkinson to the prooress
of the Company, and ~ishes them happiness
in retirement.
Marketing
During 1964 the Company's Marketing Depart-
ment was strengthened and reorganized. A[I
ma[ketin6 tunctions ate now directed by a Vice
President [n eharge o f mar ketin~. These include
sales, advertising, markct research, and new
product development. Largely as a result of this
reorganization, we were able to take positive
and aggressive action ~n broadening our prod-
uct fine wilh Ihe introduction of five new c~ga
rette brands, and after significant packaging
and plOduct innovations on e×istin8 brands.
Within the markeb~8 group die establish
ment of a separate media department to con
tra[ize the purchase of network television lime
and national magazine space bas effected im
portan[ economies ~n our advertisin~ proorarn.
9

In the )n~f~rest of efficiency ~nd belier marke~
planning, market [sers~nnel have be~n dMded
into three groLips re~pon$ibl~ f~r (1) crealive
development, ~1 media m~na~ement and p[an-
~]~fj~ a~cl 13) r~rke~ research Jl~ ~he irl~eres~
of developing depth of marketing managemerlt
tot the preseat and [uture, product marlag~s
afl~ assi~t~rlt product I~an~gers ~la~e be~n ~
signed to e~ch major branlJ A~d J~ lhe ]nte~esl
~f maximizLng the efficiency of field salesmen,
i/ew irl~ent[ve ~l~ns atld persor~rl~[ r~titl~ $ys~
~em~ ~'ere ~dop~d b~¸ out" Sale~ C~rgar~zal~on.
Effective January 1,196S~ the Company and
two of [Ls advertising z*gencies h~e agreed On
a new meLhod Qf agency ¢ornp~ns~t[O~l.
Ager~cy profits up t~ an ~greed I~ercen~e ~
gross biqlin~s wi[I be guaranteed by ~he adver-
tiser, arlrJ agency profits in excess of an agreed
percen t~ge will be shared by the adverf~r and
a~ency. This sy~teJ~ wiJ] e/~b~fJ¥ prollt J~c~r~
Live and cost control ince~lt~v~ fo~ bath adver-
Iiser and agency. It is estimated that this new
~,~e~l, in ~965, ~rill ~es~lt in ~ saving ~o t~e
Company of about $1,400,000.
Yo~J~ COT~pany's products are ~dveltised Oll
Ihe basis of th~ pleasure they affard. During
1964 ya~r Carnl~a~y a~8 e~g!ll other c~e~e
~lankl f~Cttlr~rs ast~b[~shed Lh~ Cigarette Adver
tisin~ Code which former Govem~r of New
ler~ey, F~o~et t B. Meyner, was LflOs~n to adm hl-
islet. Th~ Cigarett~ Advertising Cod~ is now
oper~Live, and ~ number ot chatlg~s [rl Ei~arette
pac[~glng and a~Jver~isln~ have been made.
Your Company wbc,~c=~h~artedly ~b~crlb¢~
this effart of industry self-regulation and b~
lieves that slrict adher~nc~ to an impartialI¥
~Gminlslered Co, de by all clgarett~ producers
i~ d~r,2bl~ ]n tact, your Con~par~); w¢2~ Jlle
lirst to aT~r~o~Jn C(~ acLion i~rornp~d by t]~e ~od~,
ie, the removal of "'tar" ~nd ~licoti~e test re-
~lts irom g*~ckages of CARLTON and ~4ONT-
(:LAIR C]~arette~. This acL~on was Laken i~ ihe
[[~ht of the dictates of ~he Code as cc*r~ce~ved
hy the Administral~r. CARLTON and MONT-
CLAI~ Cigarette's ~r~r~lln~e to be ~o~ ~n "tar"
and nicotine co,tent.
it i~ and h~s been our position that smok~n~
is a ?orm of enioyment for adurls and "your
Compan~ has ]~k~ ~ev~raJ 5t~f~s 1o en0~sJ/~
Lhis, ~o[lowil~g our deci~io rl i~ Jurl~ o~ 1963 to
discontinue advertls]ng in college publications,
tional activities, your Company t~uk Lhe lead
in 19~4 in eliminating sports persorlalities from
ils adve~tiSiTlg ~d sails I~tomol~On act~v~Lie~
and aJ~o terminated sf:~rl$orsbif~ o[ atbJeli¢
broadcasts, l'hes~ m~asLJres were t~ken ~o that
o~r posit~on wilh respect to youth smoking
~J~cJ ii~ be misulqderstooc~ by ~he gerle~l
7~

---

---

@

---

Financial Review
Earnings Net income in 1964 advanced by
6% to a record high of $73,195,438 cam
pared with $68,762,980 in 1963, in spite of a
5% incr(*ase in advertising and promotion
costs. Reduced federal income t a)*es, lower ir~-
ler~l expense, increased irlcome from short
term investments and improved plant effic!ency
all cont~Jbuted to ~he gain in nel income.
Net income 13er Common share, based on
~e number o( sllar~5 ou ~5~andln ~ a[ the end (~
each period, is shown below for each quarter
and the tull year 1964, t:orllpared with 1963
results:
Quarter ~964 1963
March 31 $ .48 $ .50
June 3C) 72 64
Selllctmber 30 ,73 .67
December 31 76 .70
Total $2.69 $2 5~
The reduction in the federar income tax rate
from 52% to 50% conlrthuted 11¢ per share
to 796a, net income.
Di'JJcle.ds D~vidends w~re paid by the Com-
pany an its Comm(~r] sl~ck for the sixtieth con-
Secut~ve year ~n ~964, with toil] payments
amounting to $1.G0 per Common ~hare
caml~ared with $1.50 in 1963. fhe quarterly rate
was raised to 40¢ per share from 37~¢ early in
1964, the fourth dividend Encrease Jn the past
five years
Four quartedy dividends of 51¸5(3 per share
were ~1~(, paid on the Preferred stock
Aggregat~ dividends on the Common and
Preferred stock paid in 1964 amounted to
$44,886,292. The remainder oi ne~ income or
$28,309,146 was retained for use in the business
compared w~th $26,4~5,605 retained in 1963.
Divlctend$ paid on the Common ~t(,~k iiI ~964
represented 60% of net income available far
lhe Comrnot] ~tt3~k.
Debt Position The contJnu~n~ i~vorable trend
irt th~ C~am]~any'5 flnarlc~5 produced a further
reductlon ~n combined [~l~g and sffort-term
debt from $121,565,000 at December 31,1963,
to $101,193,000 a~ the end ~f 1964, Dur~n~ the
last ten years, the Company's over all deb~ has
been reduced by $209,349~0g0.
/~t tJ~e end of ~ 964, ~ote~ ~a~bJe w~re down
Io $25dX30~000 compared with $35,000,0~0 a
yea~ earlier. The highest level for notes payable
d~ring the y~ar was $42,000,00g ~n M~rch, ~on
siderably lower than the pe~k of $77,600,0C0
in 1963.
The pdn~ipaJ amount of deberlture~ out
standir~g was rethlced further by $10,372,000
in 19~.4. D~bentures with a fa£e v~lu~ of
$5,543,000 wer~ purchased in the o~en market
during the y~r at a cast ~f $5,28~,933 to meet
SJr~kin~ F~nd requir~ment~ At the erld of the
~s NBtlnc0.1e
(i~ mill~ii per Common ~hare
$30Q
],005
i915 56 57 i~ 5~ ~0 ~L 6~ %3 54
~955 15 bl ~ 5] ~ 51 ,~l 6~ ~*
Nel Wer~ Compsred
with Leag Term Oe~l [i~ roll Je .i)
" $70B
m L~,I T~I~I D~b[

year, the total amount of debentures outstand-
ing amounted to $76,193,0~0 which compared
with net worth of $638,471,102.
Due to the Sower level of combJned long
and shorl ~erm debt outstanding during 1964,
interest and related charges declJned to
$2,710,334 from $3,706,888 in 1993.
Short-Term Investments During 1964, ex-
cess funds were invested in U. S. Government
securities, c~mmerciai paper and negotiable
bank Certificates of Deposll The peak [or lhese
short-term investments, which were all liqui-
dated at the beginning of lhe Burley auction
market season, occurred ~n August when they
totaled $71,500,000 compared with a high oi
$40,000,000 in August of 1963
Because of the greater amount of excess cash
available for investment for longer periods of
time, income from short-term investments rose
Io $714,716 in 1964 from $125,409 in the previ-
ous year.
Taxes Federal and other taxes on ~ncome in
1964 totaled $75,463,752 or $290 per Common
share¸ This compares with net income of $2,69
per Common share¸
The Coml)any's total tan bili for 1964 includ-
ing excise taxes of $514,73g~000, income taxes,
sociai security and other taxes amounted to
5602,377,000.
Capital Expenditures Capital expenditures
continued at tile relatively high level of
$I 6,019,000 in 1964 compared wEth $18,768,000
in 1963. The amount of depreciation charged
to costs and expenses in 1964 was $6~230,895.
Mafor items included in last year's capital
outlays were the completion o~ the leaf-
processing plant called the Hanmer Division
located n~ar Richmond, Virginla, add the pur-
chase of more efficient cigarette-making
equipment¸
Book Value per Comweiz Share
$25
15-
]0-
1~55 5B .51 ~ 's~ ,~ 6] '62 y~3 64
How Our 1964 Sales Dollar Was Used
16

The Amer[cafl Tobacco conl]3any ArtD ~UB~,IOIARIE~,
Consolidated Statements of Income and Retained Earnings
Net Sales .......................................
Cost of sales ......................................
Gross Profit .....................................
Advertising, selling and administrative expenses .......
Operating Income ...............................
For ¥¢~rs Ended December 3f
1964- 1963
$1,203,428,958 $3,192,318,771
949,q 23,886 945,049,582
254,305,072 247,269,189
104,581,768 98,271,920
149,723,304
Other income (Note 1) ..... 2
132,083
_
151,855~385
Interest and related charges .....................
2~710~534
OLher deductions from income ......... 485~661
Total deductions ...........
3~i96,195
Income~ before taxes on ~ncome ....................
148~659~190
Federal and other ta×es on income ....
75~463~752
Net Income .....................................
73,195~4313
Retained earnings, heginning of year .................
352,859,998
426~055,436
Cash D]vidends:
Common stock, 1964, $1.60 per share;
1963, $130 per share .........................
41,719,306
Preferred sloc~, $6 per share ....................
3,166,98~
Tola[ dividends ........................
44,886,292
Retained earnings, end of year ....................... $
381,169,144
148,997,269
1,798,546
150,795,815
3,706,888
1,003,710
4,712,598
146,083,217
77,320,237
68,762,980
326,394,393
-- 395,157,373
39,130,389
3,'[66,986
42297,375
$ 352,859,998
Dept¢cla~ion provided and cha ,~ed to cc~$~¢ and expense~ amounted to $6,230895 in 1964 and
$5,623,105 ?r~ ? 963
17

The American Tobacco Company AND SUBSIOIARIES
Consolidated Balance Sheets
Assets
1964
Cash ............................................... $ 16,139,209
Accounts receivable customers ......................... 52,323,164
Leaf tobacco, manufactured slock, operating
stlppl[es, etc, at average cost ......................
653,261,903
Miscellaneous accounts receivable ......................
1,355,396
Total current assets .......................
723,079,672
December31
1963
$ 16 690,619
53,176 074
663~265 761
1,178,192
734,310,646
Investment fn Gal[aher Limited (Note 1} .................
Insurance defJosit$ and miscellaneous ~nvestments ........
Land, buildings, machinery, etc at oust* less
accumulated depreciation, 1964, $72 622 238;
1953, $68 226~986 ................................
Prepaid expenses and deferred charges ..................
grands, trade-marks, patents, good wig, etc ...............
5,450,994 5,450 994
912,588 873,828
89,164,39g 78,107,701
3,382,104 3,357,435
1 1
$821,989,752 $822,100,605
18

Liabilities
oe0~mb~ 31
1964
1963
Notes payable ....................................... $ 25,000,000 $ 35,C~J,000
Accrued taxes ........................................
Accounts payable and accrued expenses .................
Dividend oil preferred stock for quarter ended December 31 ....................................
Debentures to be redeemed within one year (Note 2) .....
Total current liabilities ....................
Debentur{=s (Nolo 2) ..................................
Stockholders' Equity
Capital stock (Note 3):
Preferred, six per cent cumulative,
par value $100 per 5hare ........................
Common, par value $[*.25 per share ................
Excess of rlet proceeds from capltal stocks issued over par va[IJe$ ............................
Retained earnings ....................................
Less, Common stock in treasury (Note 3) ............
Total stockholders' equity .................
56,423,137 62,212,901
25,110,767 23,803,959
791,746 791,746
7,058,000 7,001,00Q
114,363,650 128,809~606
69,135,000 79,564100(3
183,518,650 208,373~6C~
52,783,100 52,783~I O0
164,938,050 164,938~050
44,964,426 44,964~426
381,169,144 352,859~998
643,854,720 615,545,574
5,383,618 1,818,37~
638,471;I 02 613,726,999
$821,989,752 $822,100,605
19

The American Tobacco Company AND SUFIS]blARJES
Consolidated Statements of Source and Application of Funds
Sourc~ of Funds:
Net ~ncome .............................
Charges to incorle not requiring
currenl cas~] o~ttlay:
D~p reciation .......................
Net book value ot fixed assets
retired or sold ....................
Miscellaneous, net .......................
Appt i~at~on Of FUndS:
Dividends to stockholders .................
Acqu[sklon of fixed assets .................
Red ucti~n o[ noncurrent portion of debentures
Acq~isltion of treasury stock ..............
Increase in working capital ................
FotYelt~Ende~Dccem~e~ 31
1963
573,195,438 566,762,98(~
6,230,895 5,623,105
731,135 g61,292
(63,429} 1 2S3~156
$80,094,039 $7616g0,533
$44,886,292 $42,297,375
18,0"63,722 ~6,~,~86
10,429,000 1 [),30¢,00t~
~,565,C43
3,194,982 5,230,972
$60,094,03g $76,690,533
Notes Accompanying Financial Statements
7 Tile ComI~azt! <]~,rts app#o~mal~,l~ T~% of Ih~ ~Jut-
~alldin~ ordinary stock oi Gall~h¢[ L~rnEted, a cl~a reltc
arid tobacco m~lnui~clu~cr Of th~ Uniled Kingdom The
vahJe Of tb~ iqv~ln~enL b~secJ ~p~ a lo~rton 51c~ck
F×chan~u q~lotatio~, wa~ appr0x~mat~ly $33,3g0,~JUII
at ~ec~mber 31, 1964 Oihe[ ill ~) m e includes dividend5
receivo~t from Ga][ahet Limilgd in Ihe am~unt~ ~f
$1 294~59 in 1964 and $1,357,~304 in 19£'3
2 De~en~s o~l~D~in~ al DccP~ber 31, ]96~,
principa] Am~tln~
ltoOeemabl~, Rcdeemsbfe
Withitt Aiter
Olle Year" r?ec ~1,196~
T/~ enty year 3~, ~:fuc
Janu,~ 1j lg68 $3 g00 00[I $24,1]g0(?(10
~went~five y~r 3%, due
Oct o[~el 15, lg69 ~,373,(J0(? 18,ff]4 ~)0
TwcrlIy.five y~ar 3~, due
Febr~larg 1, 1~'77 685,000 26,~6~ ,¢s0~
$7,0s~,~g $~9,135,0gl]
*~s(~m~d principal am~n~ to be tt.ffeemed ~htou~h ~,~m~
~d ope~n~ ~( ptlces ~ pr~vlded by ~e it~den~ur~.
3 C~pital ~t~ck at Of'cecflb~r 31, 79~, Comprf~cs:
preferred Comrnon
~6a r~,~ aul~orlz~ 5~Ojl~5 40,OOG,OO0
Shares issued $27,831 26,390,088
Less, $harel held lr~
tr~a~ul% carried af:
Par ~alue ~ Zg0,g72
Colt ~ 1013,000
-- 393,972
Sh~re~ outllandln~ 527,831 ~,116
At Oecembel 31, 1963. 29097~ shares of t~e Corn
pany% Co=ninon stock were held in the t~easury.
2O

The Ameria~n Tobacco CO mpany AND SUBGIOJARIE~
Supplementary Financial Information
InveRtor/e~
Leaf tobacco .~ .....................................
Manu[actuTed stock .................................
Supplies ...........................................
TOTAL ....................................
Decot~bet~1
1964 f983
$589,164,457 $002,99%455
43,987,086 41,115,830
20,110,360 19,158,476
$653,261,903 $663,265,761
Inventories used in thc computation of cost of sales are priced at costs which result from the
aver&girl8 monthly of transactions refTected in the inventory accounts except theft excise taxes in
rna~J ~ctu rerJ stock Jl)ve~ torJe~ ar~ priced at actu,IJ cDsl.
Land, Buildings, Machinaly, EtQ,
Land and buildings ...................
Machinery and equipment .............
Office furniture and equipment ........
Automobiles and (tucks ...............
Constructicln in process ...............
TOTAL .....................
~ecember aT, 19~#
Accumulated
Gross [3epreci~t[rm Net
$ 63,735,361 $33,835,925 $29,899,436
81,973,032 33,955,228 48,037,804
3,563,841 2,496~37B 1,067,463
4,523,845 2,334,707 2~189 ]3tl
7,990,552 -- 7,99G552
$~61,786,631 572,622,238 $89d64,.~93
RepOrt of Independent Certified Public Accountants
The aoatd oi Directors and SIockholelers of
The American Tobacco Company:
We have exam]tied the consolidated baIanc~ ~heet of THE AMERrCAN
TOBACCO COMPANY and SUgSID[A~IES as of December 31, 1964 and
the re[a Ied contoIidat ed ~tatement ~f incom~ and r~[ained ~amtnss for
the y~ar then ended Our examination was made in accordance with
8enerall¥ accepted auditing ~t~ndardB, and aecordirlgl¥ inclucJed ~uch
test~ of the accountin~ r~cords arid such Olher auditing procedu~e~ a~
we ec~nsider ed r~ecessa W in the circuvasta~ces. ~a~e p reviou~ly examined
and reported upon the ~o~/sol~ated financial statemer~t5 of the Company
fOr the veal eqded December 3% 1963¸
In our upinion, the ac¢om pa~vin ~ balar]~.e sheels and related sI~te
ments of income a~d retai.ed earnings pre~ent faJrlv Ihe con~olid&ted
financial position o~ The Americarl Tobacc~ Cc~mpany and SLiblidiarie~
at December 31,1964 and 1963 ~nd the consolida[erl [lls~lt~ of theil ol~er
alions for the year- then ended¸ i~ coniormily with ~,en~JIy .lccepfed
accounting pri~lcillle~ applied ~ln a corllistent ba~i~
~ve hav~ made a similar eXal/llnatio~ of the accompanyiug con~uri
d~ed s~e~e~)t~ of ~Jrce ~nd *~pplJcatJor~ of fur~ds ~,h~#~ Jn our
opinion, when ¢or~sidered in cesarian to the basic f~l:ancial Slateme~ts,
present fairly tke sources and application of fund~ of the Companv and
J~ ~ubsidJ~r~¢~ for ~e ,dears ~ded l)~ember 3~, 19~ ~nd 1~63
LYBRAND ROSS BROS & MONTGOMERY
New York, February 1,1965.
21

The AmeticaA TObaCCO Oompl~ny AND ~BSyD]~J~
Ten-Year Financial Review in thousands (e,~cem p~r h~re m~ountSl
Seles,]neorne, Dividends
1964
Netsales ..............................................
$1~203~429
Income, before taxes on income ...........................
148~559
Taxes on income .......................................
7~,464
Net incorl3e:
Amount ...........................................
73/19S
Available per common share (Note 1) ..................
2,69
Dividends:
Co177t~]o/w
Amount .........................................
41~719
Per share (Note 1) ................................
1.60
Preferred ($6 per share) ..............................
3,167
Added to retaff~ed earnings ...............................
28,309
Assets, Liabilities, Net Worth
Inventories .............................................
653,262
Current ,~ssets ......................................... 723~08d
Working capital ....................................... 608~696
Plant and equipmerz~net ................................ 89,164
TolaJ assets ............................................ 82~t~B
Long-term debt ......................................... 691135
Short term debt (Note 2) ................................. 32,058
Net ~Jrffl ............................................ 658~47~
Book value per common share (Note 1) ..................... 22.53
1963
$1,192,319
146,083
77,320
6&763
2,51
39,130
150
3,167
26,466
663,266
734,311
605501
78,108
822fl01
79,564
42¸001
6[3,727
21.49
1962
$1fl79,590
q41,647
72,515
69,132
2.53
39,075
1.50
3,167
26,890
702,68~
76G290
600,270
65,924
843,149
89,868
87¢243
58~261
20.4~
1961
$1,163,058
142,674
7G933
65,741
2.40
36,470
140
3,167
2G104
723,713
791639
583,463
65,832
856,427
99,879
130,657
560,372
~945
NOTES:
1 Based on 25,'399,116 shares for 1964 and 26,099,115
sha~e$ for prior years
2 Comprises notes payable and debenlu rest edeeraabre
within one year,
22

1960
$1,127,475
125,808
68,493
57,315
2.07
35,493
136
3,167
18,655
680,349
751,110
593,409
66,457
827,710
135,740
88,556
534,268
18.45
1959
$1,108,754
135,632
71~896
63,736
2,32
32,563
1,25
3,167
28,006
653,867
719,067
586,888
68,894
798,445
150,653
66,744
515,613
17.73
1958
$1,875,492
124,486
66,099
58,387
2,12
32,563
1.25
3,167
22,657
648,384
714,578
574,002
66,674
793,586
165,402
76,521
487,607
1666
lg57
$1,076,289
119,238
62,070
57,168
2.07
32,563
125
3,167
21,438
670,994
738,724
569,652
60,111
813,266
179,330
103,950
464,865
1579
10~6
$1,095,828
113,078
60,369
52,709
1.90
32,563
1.25
3,q67
16,979
656,497
725,615
567,531
54,144
794,698
193,188
91,555
443,426
1497
1955
$1,104~686
114,145
61,808
52,237
188
28,655
1.10
3,167
20,415
664,197
737,936
565,434
51,766
805,277
206,328
101,387
426,447
14.32

The American Tobacco Company AND SUBS/OZARIE~
Directors
Robert B, Wa[ker
president
Joseph R. Waterhouse
VJce Pres~dentasld Treasurer
Virgil D Hager
E~ecu~v~ Vice pie~iden~
Robert K, Heimann
Vi¢cPresldent
Marke~JnsandPubl~cR~la~lon~
A. LeRoyJ~nson
£xecu~l~e Vice ~teside~
Alfred F. Bowden
V~e p~eslden~
ptclidenl, Cigar Div~Jon
b'
foh~8, Sparrow
Dorn~s#cLeatTobacc~
E~s~er~ Activities
George H, Woodatd
pmsldent,
We~in~ & Woodard, me,
Eusene F Mooney
Di[ector ol ~Me~
lamesjCunningham
Di;ecm~ofPurch~es
24
printed ~n DSA

William B. Young
VJce ~e~den~, M,~ttu~c~te
Cyril F Hels~:o
V(ce president and
Genet~ Counsel
G~orge k TurnEr
Domcstic Le~t To~,lce~
Officers
Rnbert B. Walker
prPsident
Virgil D. Hager
Executive x/ice pre~ide~I
A LeROy lanscm
Executive V~e presiclent
Alfred F. Bowden
Vic.e f're~ide~i~
Robert IC Heimann
~ce President
Cyril F. Helsko
Vice pre~idenl and Ceneral Coansel
loseph R. Waterborne
Vice President and Treasurer
Willlam B, youn~
Vice pre~denl
x.valter A. Kennedy
Comptrntlel
J o[i11 W. Idanlon
Sc~tetary
Frederick W. Kenny
Assistant ~ecretary
Charles A. Meho~
As~tan~ Treasurer
Edwin J. P6ol
/~istant Cott~ptroI~r
George I. S~hramm
A~L~tll Compt ro~/er
E×ecu~ive (~ti~ce
IS0 E~st 42nd Streel
New y~rk, N ¥ Ififl17
Corporate Otflce
117 Main £[rect
Flamington, N ] 08822
Transfer Agora[
Morgan Guaranlv Trus~
Company e{ New York
Nowyork, N Y ]0015
New YC~r k, N. Y ~001S
Ttllsloe for Debe~l[o res
M,~ rgan Guaranty I rus~
CO mpan,, OF '4ew York
Ncwyork ~'~ 3170!5

The American Tobacco Company
New York, N.Y. 10017
