Tobacco Documents Online

NOT~ep~ ~ on thi~ form all ,onv¢*~6on~ with cJlent~ wh:r¢~n any ~¢]~io~ LORD ~THoMAs Contact Report (NEVV YOIIK OleFl ~2E) Name o{ Cllent~tgR t,~RTOA~ TO.~'~e, CO GH. Thosepresentatmeeting u~,,~,~,,~, u471. St.: Date of Contact 3/JJ.L1 I, Mt. H, Lal~e~ Hill, Sr. Mort'all 2. Mr. M~slm Hill~ Jr. F. Wilson 3. Mr. Ludeken~ ~ieaver Lc~ner ~. Mr. MeAvlty Boor Griffin ~. Mr. Turn~ ~eade Carlaw 6. Tr.&p~.coatrol Co~dman Eylly 7. Medm De~t. Forte Diokely 8. F~]e Nathan Field Galgano "" - ~tanton Loeb Legal f R. ~ilson Sch~llinger Hinds Fmui~r Auchincloss Ho0hreiter Kanlgan Cashmau Jaccoma }/ii/41 Date Typed_3~12~41 Date Report Dictated COPy DEPT. ART DEPT. Two compreh~us~ves of [~cky Strike magazine advertisements fo~ grins insertions w~re approved. The sim~le~ layout was p~eferred in the ca~e of tl~ advertisement whleh was s~bmitted t~o wa~s. I~ these and in all Huture adverti@ements we are to add the phrase - "before aging" - to the "Achual color photograph" line ~escribing %be picture. I sald that we could make t%~is chenge in the majority of the ~ay In~ertlon~, w.~ich the client would llke us to do. ~r. Riggio the~l Joined the discussion mxd the subject of usi~one of the advertisements for a Lucky Strike coumter display was discussed, Mr. Nathan will lmmdle the development of tl~s. RADIO DEPT. Mr. Hill discussed with G.W. the latter~s recent memorandum on radio Commercials, ~xp~.e~ing certain reservations about the han~llng of Zuformation ¸Please commercials. G.W. pointed out that he had not intended his memorandum to be eonstrUod literally on thi~ point, a~ he had explained to the re~t of us yesterday. ~r. Hill said it ~s his feeling that we should never specifically refer to both ,Lucky Markets" and the l~ctlon Commercial on an~ orls Laform~t~on Ple~s~ program~ and it ~a~ d~cided ~o ado2t thi@ policy. G,,~,. said his main ~irpose was to ~ake certain that the of '~Lu~k~ ~;arkets" and ~f ~he Auction g~mmerola~, re~pectively~ ~as strongly felt in each of the t~o eomm~rclals on every Information Please sho~ - whether or not ,Lucky ~arkets~I or the Auction Co~Lcreial wer~ ~ctttally referred to by name. ~erso~ Foote. i i l