Scarcnet News Summaries (Advocacy Institute)
Proposition 10 Ad Blitz Unveiled In California
Length: pages
Abstract
The California Children and Families Commission will unveil a $14-million ad campaign tomorrow promoting the new children's programs funded by Proposition 10. The ads come six weeks before Prop. 10 -- a 50-cent-a-pack tobacco tax -- faces repeal on the March ballot. The Children and Families Commission was created by Proposition 10 to spend the new revenue on early childhood development and smoking prevention. Critics claim, however, that the Commission has been too slow in allocating the money. "We haven't had a lot of visibility. We are working feverishly to get it done," said actor and director Rob Reiner, the commission chairman.
The ads will be in English and Spanish and will run statewide until May 15 on television, radio, billboards and print media.